Named clients · Our own sites · Every number with its source
Portfolio and Case Studies
Six projects, written up in full. Four are sites we own and run ourselves, where every number is shown next to a screenshot of the report it came from. Two are client projects, with the client named and the work dated.
Clients
Client brands and our own websites, across healthcare, advertising, retail, interiors, software and community sites, in Coimbatore, Tamil Nadu, Sri Lanka and beyond. The portfolio separates the two.
Our own websites
Sites we own, pay for and run ourselves. These come first because they are the stronger evidence: we chose every variable, we paid for every decision, and there is no permission question over the data, so each one shows its numbers in full, next to screenshots of the reports they came from.
Education and publishing · Tamil speakers in India, Sri Lanka and the Gulf
SEO Tamil and Digital Marketing Tamil
Teaching SEO in Tamil, and ranking first for saying so
- 110
- searches where we rank first or second on average
- 222
- searches in the top three
- 26
- pages carrying the site
Two sites and a YouTube channel teaching search and digital marketing in Tamil. A small site by traffic and a demanding one to rank: the language has poor tools, poor search data and an audience split across three countries. It is also the site that proves the point, because the subject is the service.
- Content strategy
- Technical SEO
- Tamil language SEO
- YouTube
Ongoing
Read the case study
Travel and pilgrimage · India, with pilgrim diaspora in the Gulf, UK and South East Asia
Velankanni Shrine
Pilgrim logistics, answered better than anybody else answers them
- 42,901
- visits from Google in 16 months
- 86
- pages quoted in AI answers
- 84.3%
- share of one AI answer's sources
A guide to the Basilica at Velankanni and the practical business of getting there: mass timings, room booking, trains from Chennai, distances, the annual feast. Built around logistics rather than devotion, because that is what people actually search for. It is now quoted in AI answers on 86 of its pages, and supplies most of the answer on several searches.
- Content strategy
- Technical SEO
- Hidden page labels
- AI visibility
Ongoing
Read the case study
Local publishing · Coimbatore, Tamil Nadu
Coimbatore Junction
A city guide that runs on search and nothing else
- 38,249
- visits from Google in 16 months
- 40,101
- AI quotes in 180 days
- Zero
- spent on advertising, ever
A local guide to Coimbatore covering the things residents actually look up: ward lists, bus routes, government offices, hospital charges, events. No advertising budget and no social following. Every visitor arrives from a search engine or an AI answer, which makes it the cleanest test of the method we have.
- Content strategy
- Technical SEO
- Local SEO
- AI visibility
Since 2020, ongoing
Read the case study
Marketplace · Sri Lanka, plus the Sri Lankan diaspora
MatchMaker.lk
A matrimony marketplace competing with incumbents on structure
- 8,250
- visits from Google in 16 months
- 531
- searches in the top ten
- 20%
- of demand from diaspora
A Sri Lankan marriage proposal marketplace, in a category dominated by newspaper classifieds and large regional matrimony brands. The work is a listings site's version of SEO: thousands of thin pages that have to be made worth indexing, and a diaspora audience that searches the same thing from five countries.
- Content strategy
- Technical SEO
- Programmatic pages
- International SEO
Ongoing
Read the case study
Client work
Projects for paying clients, with the client named and every stage dated to a report we handed over. Figures appear where the client's own data is checkable by a reader.
Manufacturing and ecommerce · Sri Lanka, with wholesale and export
DFT, Desmond Fiber Traders
Bedding manufacturer, Sri Lanka, wholesale and direct to consumer
- 27,928
- visits from Google in 16 months
- 836
- searches that never mention our name in the top ten
- 334
- Google reviews on the profile
A bedding manufacturer in Peliyagoda whose factory has no name board and which has never run traditional advertising. Search and paid social are the whole of its demand. The engagement covers a full ecommerce store across twelve product categories, an SEO programme that competes for Sri Lankan category terms rather than brand terms, and Meta campaigns split between wholesale enquiries and direct sales.
- Ecommerce website
- SEO
- Meta ads
- Wholesale lead generation
Ongoing
Read the case study
Healthcare · Namakkal, Tamil Nadu
MM Hospital, Namakkal
Multispeciality hospital, robotic joint replacement launch
- 5 months
- of documented delivery
- 4
- phases, each dated to a report
- 10
- dated delivery milestones
A hospital that had bought a surgical robot and needed its town to know, whose website, domain, social accounts and Google sites were all held by a previous agency, and whose brand name was shared with eight other institutions across India. The engagement recovered the estate into the hospital's own name, launched the new service, and ran a search and local programme across five months.
- Website and digital asset migration
- Launch campaign
- SEO
- Local search
- Paid social
August 2024 to January 2025
Read the case study
What each case study covers
- The starting ranking, and what made it a hard problem
- Every piece of work, grouped into the phase or workstream it belongs to
- Dates tied to a delivery document, or figures tied to the account they came from
- What the client owns at the end, on the client engagements
- The client's own words on video, where they recorded them
- On our own sites, the figures in full, with the tool and the window named
Naming the client, dating the work and stating where each number came from is harder to write than a chart with a green arrow on it. It is also more use to somebody deciding who to hire.
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The next case study here could be yours
Fifteen minutes with the person who would run your account. Bring the messiest part of your setup: an estate somebody else controls, a name you share with a competitor, or a service nobody local knows you offer yet.
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What we cover on the call
- The problem as you see it, in your words first
- Where marketing is leaking: traffic, enquiries, follow-up or closing
- What you have already tried, and what came of it
- Which channel your margins and sales capacity can actually justify
- What a first engagement would need to cover, and roughly how long
- Straight answers to whatever you want to ask, on the call